With a host of services from payments, credit, and underwriting, managed services like branded customer support and accounts receivables services along with smart integrations for ERPs, CRMs, etc., MSTS is an all-encompassing platform that helps its clients reach their full B2B sales potential.
Laying the Seed for Credit As A Service
Multi-Service Technology Solutions (MSTS) was founded in 1978 by a former trucking company owner who wanted to automate payments for trucking services. It used its expertise in business payments along with other technical ideas to devise a unique turnkey way to provide credit as a service to the B2B community. Over the years, the platform expanded into more technologies, assets, and verticals. However, the brand MSTS has not been able to get the due recognition it deserves because of the fact that the primary focus of the business has been in providing white label solutions. MSTS has now entered new markets, developed its smart technology, and, recently, unveiled the Credit as a Service (CaaS) offering to bring automation in the payment and credit system.
World Fuel Services (NYSE:INT) acquired the company in 2012 for $137 million.
What is MSTS?
MSTS processes $5 billion of volume through its platform. There are about 150,000 businesses that collect money and send invoices through the platform. MSTS operates in 32 countries and with 12 currencies as of now. The company is led by Brandon Spear who has been the president of the company for almost three years. He also has experience at marquee companies like SAP and Ariba.
MSTS introduced Credit as a Service (CaaS) to streamline the payment and credit management systems of its client base. The company is focused on acquiring large clients and serve their entire customer base. MSTS underwrites each customer on an individual basis and helps clients provide their customer base with credit without creating the mess usually associated with lending and overdue payments. The company is also looking to partner with players who can underwrite the portfolio of its customers’ debtors. Currently, the entire work is self-funded and the business has grown organically over time.
MSTS supports customers in growing their B2B relationships while extending credit to their customers. It provides a turnkey solution where it is able to help its clients figure out how to structure its B2B payment network, how to create a framework for credit to customers, collect dues, and manage their processes.
Core Competencies, the MSTS Platform, and Competition
The MSTS platform aims to solve problems in several industries. Spear shares a business case that has grown in retail and is now looking to establish itself in B2B; it won’t be able to hone B2B invoicing and credit collection skills overnight. The idea is to help the company establish a B2B channel to leverage its existing retail infrastructure.
MSTS provides a combination of technology, e-commerce infrastructure, physical point of sale technology, and the ability to have an omni-channel solution; this ensures a seamless experience for all participants in the ecosystem. Though its solutions are not industry-specific, it has deep domain expertise in B2B retail, manufacturing, automotive, and e-commerce sectors.
MSTS charges clients on the basis of the technology stack involved and the level of customization required by the client. So factors like ecommerce integration, physical POS, customer platforms, payment collections, overdues management, etc. decide the overall fee. The company aims to ensure that its fees are less than a credit card company’s; its average fees range around 1.75% of volume.
The Application Programming Interfaces (APIs) of MSTS are cloud-based and proprietary. The core stack of the business is Amazon Web Services, and the core technology used is RedHat Linux apart from other tech integrated for functionality.
The biggest competitors to MSTS are its clients looking to execute the process in-house. Young fintechs are currently not in competition because they only serve a particular segment whereas MSTS provides a single window experience. Banks with credit card departments are also possible competitors in the space. MSTS core competencies include:
- Credit/Underwriting automation for an improved customer experience
- Smart Integration with ERPs, e-commerce systems, banks, etc.
- Business Intelligence to drive sales and provide customer support
- Expertise at payments, movement of money, and collections
- Consolidated payments with a guarantee of not exceeding limits & a consistent customer experience
MSTS and Customer Relationships
MSTS constantly endeavors to understand the needs of its customers to provide an end-to-end turnkey solution for them. From arranging for credit/underwriting to capital and a technological stack, MSTS executes it all under one roof. New platforms tend to specialize in only one step of the entire process and have usually no idea about how to solve services or capital needs. MSTS has a deep expertise in the verticals that it operates in and uses business intelligence to drive sales, big data and analytics to identify creditworthy customers, and helps its clients get a bigger share of their wallet. MSTS has packaged a version of Credit as a Service (CaaS) to facilitate credit management for smaller and mid-sized businesses considering the fact that such businesses face bigger challenges in terms of developing the B2B market. MSTS aims at making businesses successful by laying out the back-office stack and therefore fast-tracking processes.
Spear also shares the company’s thought process on the changing trends in the B2B industry. The purchase process in B2C industries has evolved, but the B2B industry has still some way to catch up. He believes that companies need to explore their B2B data as well as to draw insights from it. The company’s philosophy is that customers, whether B2B or B2C, need to have a great customer experience. MSTS is trying to manufacture that experience with its proprietary system for clients.
What Lies Ahead?
MSTS is working on exploiting the global market. It wants to establish itself in another 14 countries in the next two years and delve deeper in the verticals it currently operates in. The platform will continue to build out on the critical competencies in the market. Though it is not very well known, this white label provider is investing in its branding, and is focused on developing more sales channels for smarter penetration.
Written by Heena Dhir.